Start your 2025 in Great Health!
Take the Veggie Challenge!
Eat a Plant-Rich Diet for a Month.
Join now
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How it works
How does the Veggie Challenge powered by Veganuary work?
- Step 1 Sign up for Veggie Challenge and Download the Veggie Challenge App
- Step 2 Receive daily support, including newsletters, tips, recipes, and more.
- Step 3 Feel healthy, feel great!
“It’s been the best decision of my life. To know that I am contributing less to animal suffering of any kind makes me feel better as a person. And then to know that my values and my choices are now fully aligned has been amazing.”
– Tammy Fry - Director of Fry’s Family Food
Veganuary powered by Veggie Challenge
We will support you through your journey on this healthy, personal challenge. Email Newsletters, Tips. Recipes, Shopping List. Useful nutritional information. Virtual coaches. Collect all the badges! Plenty of inspiration.
“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
– Joaquin Phoenix
You are not alone
What's in it for you?
Plenty of resources to support you through each day of your Veggie Challenge.
Veggie Challenge app
- Save your favourite recipes
- Track your progress
- Compose your weekly menu
- And much more
The Veggie Challenge app helps you on the go! In your kitchen, at the supermarket, or your favourite restaurant. Your personal coach, tons of tips, and hundreds of recipes are there for you wherever and whenever you need them.
Personal coaching
Want to meet other Veggie Challenge participants?
Your personal coach shares useful tips and inspiration with you daily, and can connect you with other participants from your region.
Personal coaching
Want to meet other Veggie Challenge participants?
Your personal coach shares useful tips and inspiration with you daily, and can connect you with other participants from your region.
Hundreds of recipes
Hundreds of recipes from around the world.
Browse our extensive recipe database that has options for everyone. Allergies? Busy job? Got kids? No problem. Check it out now.
Positive impact
Throughout your Veggie Challenge, you will receive a daily overview of how many animal lives, CO2, water and land you save by going more plant-based.
When 100 of us were to eat plant-based for 31 days from an average diet, we would save up to:
“I’ve been vegetarian for over 40 years and have stayed with it because I believe that every meat-free meal is a win for animals and the planet. This is why I started Meat Free Monday with my daughters Mary and Stella, and it’s also why I support Veganuary. We’re all trying to make the world a bit better, so why not sign up, take part, give it a go, and see how you feel? It could be the best thing you ever did.”
– Paul McCartney
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