Veganuary
Now

Start your 2025 in Great Health!
Take the Veggie Challenge!

Eat a Plant-Rich Diet for a Month.

Sign up now!

How it works

How does the Veggie Challenge powered by Veganuary work?

Sign up
Now
Download our
App
Start your
Journey
  • Step 1 Sign up for Veggie Challenge and Download the Veggie Challenge App
  • Step 2 Receive daily support, including newsletters, tips, recipes, and more.
  • Step 3 Feel healthy, feel great!

“It’s been the best decision of my life. To know that I am contributing less to animal suffering of any kind makes me feel better as a person. And then to know that my values and my choices are now fully aligned has been amazing.”

– Tammy Fry - Director of Fry’s Family Food

Veganuary powered by Veggie Challenge

A free and fun tool to begin your personal health-improvement journey!

We will support you through your journey on this healthy, personal challenge. Email Newsletters, Tips. Recipes, Shopping List. Useful nutritional information. Virtual coaches. Collect all the badges! Plenty of inspiration.

“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”

– Joaquin Phoenix

You are not alone

673,621 global participants to date

Get access to our features

Community
Connect with others, get advice and exchange tips and recipes in the Facebook group.
Recipes
Get plant-based recipes. swaps and advice for incorporating meat alternatives into your diet.
Tips and inspiration
Keep motivated with helpful hints to and encouragement to make your plant-based journey fun.

What's in it for you?

Plenty of resources to support you through each day of your Veggie Challenge.

Veggie Challenge app

Get access to the free Veggie Challenge app, a handy tool where you can:

  • Save your favourite recipes
  • Track your progress
  • Compose your weekly menu
  • And much more

The Veggie Challenge app helps you on the go! In your kitchen, at the supermarket, or your favourite restaurant. Your personal coach, tons of tips, and hundreds of recipes are there for you wherever and whenever you need them.
veganuary-coach

Personal coaching

Got questions? Need advice?
Want to meet other Veggie Challenge participants?

Your personal coach shares useful tips and inspiration with you daily, and can connect you with other participants from your region.

Personal coaching

Got questions? Need advice?
Want to meet other Veggie Challenge participants?

Your personal coach shares useful tips and inspiration with you daily, and can connect you with other participants from your region.
veganuary-coach

Hundreds of recipes

Hundreds of recipes from around the world.
Browse our extensive recipe database that has options for everyone. Allergies? Busy job? Got kids? No problem. Check it out now.

Positive impact

The positive impact you will make by going plant-based!
Besides the benefits that the Veggie Challenge offers to you personally, in terms of health, eating less meat also makes a positive difference for our planet.

Throughout your Veggie Challenge, you will receive a daily overview of how many animal lives, CO2, water and land you save by going more plant-based.

When 100 of us were to eat plant-based for 31 days from an average diet, we would save up to:
200
Animals
52,000
KG CO2-EQ*
62,600
L WATER
6,500
M2 land

“I’ve been vegetarian for over 40 years and have stayed with it because I believe that every meat-free meal is a win for animals and the planet. This is why I started Meat Free Monday with my daughters Mary and Stella, and it’s also why I support Veganuary. We’re all trying to make the world a bit better, so why not sign up, take part, give it a go, and see how you feel? It could be the best thing you ever did.”

– Paul McCartney

Share the ProVeg Veggie Challenge

Invite your family, friends or colleagues and experience all the benefits of plant-based together.